Another Main Street Study.

(A NOTE FROM HARRY: This is the first of a three part series about the invitation running below. The next part will run on Monday. Have a great weekend. Go spend your Christmas money as fast as you can. Read on and See why.) Leeann Lorono, pictured in pink, is the Executive Director of MainStreet Martinez, Inc.
I have just gotten off the phone with the Sign Development Director in Sacramento. I inquired what it takes to have a designated moniker placed underneath the name of a community's sign, welcoming one to a city.
Apparently, it is pretty easy to do. Of course the community must meet certain criteria - the Elm Tree Capital of Arizona, for example would have to have more Elm trees Than any other city in the state. The Hub Cap Capital would also have to have more hub caps than any other municipality. I proposed to Mr. Karmekurian that he research the possibility of Martinez adding "The Study Capital of California" underneath the city statement signs along the highways.
He said he would have to get back tome on that but that it certainly sounded like a good idea. When asked what spurned my curiosity I informed him that yet another study was being performed in Martinez, even though the outcome is as obvious as a closed strip mall.
Once again it is that time of year in Martinez - the holiday parade, the tree lighting, and Santa Claus comes to town. But, there is also another event that takes place in November that stirs the hopes of few. The Mainstreet Martinez "Let's get something done" event. This year the organization has gone out into the community to ask people to come to downtown Martinez and do Christmas Shopping- as a type of research project, so that a report can compiled, given to various civic groups and organizations, and better retailers can be recruited to the community.
Has this group completely lost their vision, footing, and minds? Here is a copy of the email. I would like you to read it.
Dear Harry,
You have been chosen to participate in a fun Main Street Martinez Business Recruitment and Business Retention Program called "“Shop Talk"”. The purpose of Shop Talk is to provide Main Street Martinez with "“real lifeÂ" information and input on what Martinez Downtown offers now that is utilized by your shopping and dining demographic. We will discuss and ask for
your experiences in utilizing the existing options and also document your desires for additional shopping and dining opportunities.
According to the National retail demographics studies, purchases are made almost evenly between men and women ages 30-60. We decided it was time to hear what you had to say about your downtown community.
We have sought individuals who meet the following criteria:
Between the ages of 30 and 60 who —work and live in Martinez
Work outside of Martinez, but live in Martinez
Live outside of Martinez, but work in Martinez
Live within a 30 minute (non-commute time) drive radius
We hope to have individuals participate that represent our largest job forces as well —examples being Shell Oil, County employees, hospital employees, stay at home parents —in the hopes of having a good representation of Martinez participate.
The Shop Talk group will meet in two sessions. The first is scheduled for NoNovember er 30th at 6-7pm (location to be determined). This session will be designed as a "“meet and greet time"” and to layout the remaining
sessions, goals and objectives. You will be given the homework assignment of trying our downtown with your shopping list first and then documenting what gift items you had to leave the area for or situations that caused you to
shop elsewhere. During the month of December you will shop on your own time
with your Christmas list for your home, family and friends. If you are an early shopper that is done after Thanksgiving, you can still participate. Purchasing items is not required.
Participants must attend one of two remaining session held in January, place and date to be determined when we meet in November. It is imperative that participants commit to attending one session in order to gather a strong amount of data. If you cannot attend, please let us know, so that we can replace your seat. We feel that 50 participants will provide us with a
substantial overview of downtown.
We look forward to getting to know all of you and to discussing the
future of downtown shopping and dining. Not only will these be "“working
sessions"”, we plan them to be lots of fun too and we are sure relationship
building and networking will take place. We value your input and visions
tremendously.
The information we gather from all of you will be compiled into a retention and recruitment recommendation report to be distributed to the Mayor, City Manager, City Council, and Downtown Property Owners. Downtown Martinez
is the hidden jewel of Contra Costa County —let'’s make it a little less hidden.
Please RSVP for the program by November 21, 2005 by calling
925-228-3577 or email director@mainstreetmartinez.org. We need to hear from you either
way.
Sincerely,
Leeann Lorono
Executive Director
It seems ironic that Mainstreet Martinez does not know what the problems with the downtown shopping district are. The community has an Economic Development Director, of sorts, doesn't she see the problem? How many more studies can be produced out of Martinez that all have the same answer to the question. REDEVELOPMENT. For God's sake, are the residents just breathing too many fumes? Are the meetings, and the studies, and the forums all just a sporting event for those who enjoy wasting time? What happened to the great leaders of the city council who have yet to accomplish one thing that they promised in any of their campaign platform promises?
If anyone wants to see what is wrong with downtown Martinez- go to Walnut Creek, Concord, or Pleasant Hill.
This study is just another way for Mainstreet to get more funding from the city council. Ammunition. A report to turn in so that everyone will assume the organization has done something this past year. It really is pathetic.
Shopping in downtown Martinez for Christmas is going to be a tough task. But, somebody has to do it. Why not do a survey and find out how many dollars the city council, the Mainstreet Martinez board, and the City Hall employees spend in the downtown district. And, the answer would probably be "very little". There is nothing there to buy for the most part.It is simple supply and demand economics. There is no traffic- foot, car, or otherwise. When you look to see what the anchor store of Main Street is, you can pretty much figure out the problem. And that is the problem that will take more than a study to solve.